HATAY’IN TURİZM DEĞERLERİNİN ONLİNE MÜŞTERİ DENEYİMLERİ ARACILIĞIYLA İNCELENMESİ


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Authors

  • Halil SUNAR Bilim Uzmanı, Hatay, Türkiye
  • Fikret GÖKÇE İskenderun Üniversitesi, Turizm İşlet.ve Otel. Yüksekokulu, Öğr. Gör., İskenderun, Türkiye
  • Özlem ALTUNÖZ SÜRÜCÜ Ankara Hacı Bayram Veli Üniversitesi, Turizm Fakültesi, Doç. Dr., Ankara, Türkiye

DOI:

https://doi.org/ 10.31771/jrtr.2018.9

Keywords:

Trip Advisor, Online comments, Hatay, Customer experience, Tourism

Abstract

This study aims to determine the positive and negative aspects of the visitor experience about the Hatay destination in the Trip Advisor site, where over 500 million comments an dopinions. It has been found out that there are 2177 comments on Trip Advisor about Hatay until 24.01.2018. In this context, the evaluations of 8 touristic attractiveness with the highest score were examined. As a result of the research, it is observed that the visitors have negative comments about the destination such as lack of publicity, lack of direction signs, parking problem, and have a positive impression especially on the restoration Works carried out in Hatay Archeology Museum.

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Published

2018-12-30

How to Cite

SUNAR, H. ., GÖKÇE, F. ., & ALTUNÖZ SÜRÜCÜ, Özlem . (2018). HATAY’IN TURİZM DEĞERLERİNİN ONLİNE MÜŞTERİ DENEYİMLERİ ARACILIĞIYLA İNCELENMESİ. Journal of Recreation and Tourism Research, 5(4), 63–71. https://doi.org/ 10.31771/jrtr.2018.9

Issue

Vol. 5 No. 4 (2018): JRTR

Section

Research Paper

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.